Writer/editor with a decade in veganism and publishing and a deep knowledge of the plant-based business / alternative protein industry, having published around 13,000 articles in this niche.

Services

Press releases

Let me write your press release. Additionally, I can later help to distribute the release and gain exposure for your news or story.

Proofreading / copy editing

Proofreader and copyeditor of articles, e-books, web content, fiction and non-fiction, academic theses, any   content that aligns with my ethics.

Writing & ghostwriting services

Let me write your article / thought leadership piece / biography / guest post / press release.

PR / Media strategy

Together with my partners, we can help you: strategise, plan and write your narrative, compile compelling stories, interviews, features, articles and commentary in the press to amplify your brand’s messaging; gain maximum media exposure and editorial coverage through our combined extensive networks, as well as connections with celebrities and influencers; connect and introduce you to companies or individuals that can help bring your business to the next level.

White papers / surveys / research / consumer polls

Let me introduce you to a UK think tank specialising in social research and policy on animal welfare, veganism, and alternative proteins.

WHITE PAPERS & SURVEYS

I work with a highly respected group that has conducted research for The Vegan Society, Mercy For Animals, Animal Equality, ProVeg International, THIS Co., the Social Market Foundation, the Alternative Proteins Association, FAIRR, and many others organisations involved in work to accelerate the protein transition.

My contact can offer you low prices on white papers, consumer polls, surveys, market research, data reporting, non-profit consulting, marketing consulting, brand consulting, surveys and experiments, impact evaluations, policy analysis, and other social research services to alternative protein companies and animal protection non-profits.

Work

Currently I am contributing to Protein Production Technology International magazine whilst working on personal projects and helping others with theirs. I stepped down from vegconomist at the end of 2024 after 6.5 years as editor.

During my time at the magazine from its inception, I published around 13,000 articles with around 6,000 written by myself, and built a LinkedIn following of 58K high level business readers.

Links

Outstanding 
articles of note during vegconomist:

DOWNLOAD ATTACHMENT

Interests

  • Dog rescue & 
animal advocate
  • Vegan food & advocacy
  • Hiking, rambling 
& foraging
  • Glamping
  • Literature, creative writing & poetry
  • Gardening
  • Spirituality & spiritual retreats
  • Sacred Earth medicines 
& plant medicines
  • Mental health advocate
  • Special interest in psychedelics & mental health

Career History

FEB 2025 – PRESENT

Contributor, Protein Production Technology International magazine


Protein Production Technology International magazine is a digital publication devoted to the dynamic alternative proteins space, containing deep-dive articles, exclusive interviews, case studies, scientific research, innovation insights, and product announcements that showcase the next-generation of highly sustainable processes, technologies and production solutions in plant-based, fermentation-enabled, cultivated, and molecular farmed proteins.

JUNE 2018 – DEC 24

Vegconomist Magazine and Cultivated X


Vegconomist is a global digital news platform in the plant- and cell-based business news niche, with an average monthly audience of just under a quarter of a million b2b business readers in 190+ countries and 58K LinkedIn subscribers. All of which I built from scratch. Cultivated X is a sister platform that was launched in 2024, focused on global developments in cellular agriculture and non land-based proteins such as those produced through precision fermentation and biomass fermentation.

NOV 2022 – DEC 2024

Vegconomist Magazine – Managing Editor


  • Hiring, training, managing and nurturing a small team of freelancers to produce daily news content in a house style and brand voice that I curated.
  • Running the newsdesk: a fast-paced job that means staying on top of relevant news around the world and responding to developments at all times.
  • Social media: management and posting, with a focus on LinkedIn due to our predominantly business readership. This means being aware of how the platform and its algorithm operates. Being constantly aware of what articles the team is writing at any one point in order to plan ahead for the next window, being aware of timezones and posting accordingly.
  • Workflow: I created a workflow system and using this dynamic system I allocated work to the most appropriate writer, dependent on timezone, skills and knowledge of the topic.
  • Content proofreading, copy editing, and publishing. At our peak, I was publishing 50 articles per week.
  • Content creation: writing informative and accurate news articles that contain useful context with an emphasis on a snappy business tone for our busy readers to quickly digest. They need to know the facts concisely and the news must be published rapidly when a story breaks then immediately shared on socials.
  • Maintaining relationships with those who are making and delivering the news: this could be PR firms, NGOs, businesses from startups to large multinationals, food producers, charities, manufacturers, influencers, or CEOs.

AUG 2019 – NOV 2022

Previously at vegconomist – Senior Editor

JUNE 2018 – AUG 2019

Previously at vegconomist – Writer / Editor

 2013 – 2022

Freelance Writer / Editor / Copy Editor


Writer of factual articles, biographies, blogs, web content, and guest posts for a range of publications, primarily in environmental / animal rights / plant-based health subject categories. Proofreader and copyeditor of articles, e-books, children’s stories and academic theses.

2013 – 2018

Teacher and private tutor to children and adults, Cayman Islands & Spain

2010 – 2013

Teacher of English to children, South Korea

2009

Centre Administrator – TEFL International, Costa Rica

2007 – 2008

Office Manager / PA to MD – Indie Mobile, Bristol (Music)

2003 – 2005

Researcher / Production Secretary – Iambic Productions (TV)